Bud Light X Mad Decent Block Party

Client: Bud Light
The Ask: Design Bug Light cans for the Mad Decent Block Party.
The Solution: Get wild and crazy! Develop designs that would create moments of interaction and fun social media photo ops.

The cans were featured during the 2015 Summer Mad Decent Block Party music festival throughout the U.S.
Check out what Ad Week had to say about the project here.