Chalk Gyms: Join The Neighborhood

Client: Chalk Gyms
The Ask: With a recent influx of large corporate chain gyms, Chalk sought to maintain current members as well as recruit new ones.
The Solution: Through compelling imagery and copy, prove to locals that joining the neighborhood gym provides more value and convenience than joining a corporate chain. 

The campaign ran across multiple platforms. 1. Paid targeted social posts on Facebook and Instagram. 2. A printed subway ad located above the Bedford L stop entrance. 3. Printed direct mail flyers sent to neighborhood residents. 

Photographer: Benedict Evans