The Ask: Create compelling imagery for Egghealth.com, a 360-degree patient experience program designed to provide support and education for women
who are facing infertility.
The Solution: Given that many of the topics featured on Egghealth elicit strong emotions amongst our demographic, great care was given in featuring images that were sensitive to their experience. When featuring people, full faces were not shown so that women could more easily personally identify with the imagery.
Art direction, and graphic design for their Twitter, Facebook, and blog.
Check out the facebook page here.
Agency: W2O Group