The Ask: Raise awareness and educate postmenopausal women about osteoporosis.
The Solution: Create a Facebook community where women can encourage and engage with one another about bone health. We developed a social style guide and visual direction for the page that would facilitate conversation and sharing amongst the community. Animated GIFs and lifestyle photography created a warm and welcoming experience. As of mid June 2017, the total reach of the page was 1,831,403 Facebook users since its May 2017 launch.
Additionally we developed an infographic which was deployed to blogs and influencers in order to further educated as well as drive traffic to the facebook page.
Agency: W2O Group