Client: Alexion Pharmaceuticals
The Ask: Develop a unbranded website for patients with rare diseases to connect with one another.
The Solution: To honor the willpower and resilience of patients with HPP, we wanted to show them as the heroes they truly are. HPP Heroes featured a custom hero builder, where users could create a superhero in their likeness. Additionally, we utilized custom illustrations of specific patients from all over the world. The website was translated into French, Spanish, Japanese, and German, and promoted by multiple global advocacy groups.
Creative concepting, art direction and design.