The Ask: Reach a younger demographic to cultivate a new generation of classical music listeners.
The Solution: Embrace the emerging trend of positivity marketing and growing wellness market to position classical music as the life-enhancing therapy that helps you block out the negativity and find an escape from the drudgery of every day life.
Illustration concepting and art direction. Campaign was rolled out on YouTube Pre roll, promoted still posts across facebook and instagram, as well as instagram stories.
Agency: Mod Op