CURALEAF PRODUCT PHOTOGRAPHY
Client: Curaleaf
The Ask: The brief was to create a robust library of images of all current Curaleaf products. The library would then be used for multi-channel marketing purposes - everything from large retail installations at dispensaries to web banners and social posts. Having long relied on 3D product renders for its marketing needs this was Curaleaf’s first product-focused photoshoot at such a large scale. We were asked to focus on accessibility and wellness.
The Concept: Perfectly Natural. The things that feel the most accessible are the most natural. This was all about placing the product within lived-in, relaxed, lightly styled scenes. We created inviting airy atmospheres that consumers could feel welcomed into. We leaned heavily on light and shadow to create a sense of place and time and incorporated touches of nature through texture and botanical propping. We shot 8 sets ups and a total of 55 individual product images.
Photographer: Brook Holme
Prop Styling: Alicia Sciberras
