THORNe: Find your way
Client: Thorne
The Ask: Create a national brand awareness campaign featuring Karlie Kloss
The Concept: The path to wellness looks different for everyone. We aimed to highlight this with an emotive, story-driven campaign that highlights the diversity of Thorne customers and the importance of personalization in health and wellness journeys.
Director: Shern Sharma
DP: Anna Franquesa Solano
Photographer: Pepe Molina
The Find Your Way campaign launched with a comprehensive set of video and still assets, including a 60-second hero film and supporting videos, across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, and influencer marketing. The DOOH is active in 13 markets, including New York, Los Angeles, Chicago, and Miami.
Credits
BUCK
Chief Design Officer: Ben Langsfeld
Group Creative Director: Daniel Oeffinger
Executive Producer: Kim Stephens
Head of Production - Live Action: Trish Rigby
Creative Direction: Dan Gregoras
Associate Creative Director: Mollie Ableman
Art Director: Arielle Casale
Senior Producer: Alex Decaneas, Rusty Van Riper
Associate Producer: Dani Ortega, Elizabeth Abrams
Production Coordinator: Jacklyn Reid Hemmings
Strategy Lead: Tina Surelia
Brand Strategist: Asia Hunt
Copywriting: Tyree Harris, Brooke Kessler
Storyboard: Rodney Lambright
Design: Nikko Gary, Lucas Ramos
2D Animation: Meitar Almog
Head of Post Production: Jose Fuentes
Senior Editor: Dave Conte, Cameron Kelly, Loren Christiansen
Compositing: Christian Mangual
Special Thanks: Monica Lynn, Luke Proctor, Mark Groeschner, Hyun Jung Kim, Marla Moore, Mercy Lomelin, Logan O'Brien, Colin Graham, Kenni Huang, Noel Nunez-Caba, Donna Dennison, Matty Deans, Victor Torres, Brian Dieck, Owen Campbell, Nick Rubino Bradway, Brooks Tomlinson
Live Action
Line Producer: Micah Ross
Director: Shern Sharma
Director of Photography: Anna Franquesa Solano
Photography: Pepe Molina
Sound
Music Studio: DLA
Composer: Daniel Lidchi
Producer: Juliette Petersen
Color
Color Studio: Assembly
Senior Vice President: Tara Holmes
Colorist: Maria Carretero
Supervising Senior Producer: Katie Andrews
Thorne
Vice President, Brand Marketing: Jessica Cokins
Vice President, PR & Communications: Tamarah Strauss
Vice President, Brand & Creative: Jerod Gibson
Director, Partnerships & Influencer Marketing: Sam Brick
Senior Multimedia Producer: Bryan Campbell