Client: Pinterest
The Ask: Partner with Pinterest to craft the visual foundation for the 2024 Pinterest Predicts report and it’s wider campaign.
The Context: Each trend provides insight into what’s next for publishers, brands, and retailers who use them for everything from informing their own trend reports to developing products, merchandising, and ad campaigns. To create these iconic visuals, we blended custom 3D and 2D illustrations, vividly bringing each trend narrative to life. Our journey took us through an array of imaginative worlds, from whimsical kitschy kitchens and volcanoes spewing chrome lava, to surreal, other-worldly landscapes and a mesmerizing spectacle of neon jellyfish.
BUCK
Executive Producer: Justin Harris
Group Creative Director: Steve Day
Creative Directors: Jennifer Whitney
Associate Creative Director: Mollie Ableman
Producers: Fernanda Garcia Lopez, Mackenzie Kuzman, Tracy Clifton
Associate Producer: Laura Garcia Lopez, Flo Fusco
Head of 3D / 3D Supervisor: Alex Dingfelder
3D Supervisor: Marc Steinberg
Senior Art Director: Kevin Heo
Art Director: Namita Devadas, Sung Hyun Kim
3D Lead: Kien Hoang
3D Technical Director: Jens Lindgren
Storyboard: Tristyn Pease, Lanny Markasky, Syd Fini
Design: Mike Campau, Gunnar Pettersson, Jim Lind, Ben Nichols, James Levy, Jong Lee
Concept Art & Design: Marcus Collins
3D Designer: Vini Nascimiento, Amanda Godreau, Harrison Grant, Daniel Crane, Nejc Polovsak, Mario Domingos, Bryce Walhof, Seba Morales, Kien Hoang, Chloe Tu, Kevin Heo, Carlos Moran Villanueva
2D Animation: Min Kim
3D Animation: Jiawen Liang, Andy Hahn, Adam Webber, Jacky Jackson, Dan Darling
Compositing: Rui Huang, Chloe Tu, Carlos Moran Villanueva, Jacky Jackson, Jiawen Liang, Kien Hoang
CG Generalist: Sana Srinivasan, Rui Huang, Jiawen Liang
Music & Sound Design: GEMS