Client: Oura

The Ask: Create and execute a campaign that expressed how Oura’s new colored rings are more than a health tracker — it’s a wearable expression of personal style.

The Context: Oura’s first-to-market smart ring has made them a leader in wearable health tech for years. But for this launch, they were eager to enter a new chapter and connect with a wider, younger demographic. Enter the Oura Ring 4 Ceramic, their first-ever ring in color, crafted in a new ceramic material. With this product campaign, they wanted to showcase what color makes possible. The campaign tagline, Ring true to you, is a celebration of self-expression — showcasing the vivid lives and individuality of those who wear the Oura Ring 4 Ceramic. Color is more than a style choice; it’s a way to boldly show up in the world as your most authentic self.